
The importance of soft skills for UX and Product Designers
In this post, we look at what soft skills are and why mastering them is usually what sets a great UX desiger apart from an average one.
Have you ever given a presentation or held a meeting at work that didn’t turn out the way you wanted it to? Then our new course ‘Effective Presentations Through Purposeful Storytelling’ is for you. Launches 10 November.
In this episode, I sit down with Abby Covert, information architect, writer, and community organiser who’s spent the past two decades helping people make sense of messes. She’s the author of ‘How to Make Sense of Any Mess’…
Here’s what we have going on in November.
AI is reshaping how we build, communicate, and collaborate, but while tools evolve, it’s human skills that will set us apart — the ability to think critically, communicate clearly, tell compelling stories, facilitate collaboration, and design with purpose.
That’s why UX Fika exists. We help designers, product teams, and leaders strengthen the soft skills needed in the age of AI, as well as how to build meaningful, ethical products and services that leverage AI. Both in the UX design process, and as part of the offering.

In this post, we look at what soft skills are and why mastering them is usually what sets a great UX desiger apart from an average one.

In this post, we cover how retrospectives, or retros as they usually are referred to, can be used for personal development as well as provide you with a template.

Looking back at my years doing what I do there is one thing that stands out more than anything in terms of what I’ve found the most valuable and rewarding. And that’s having a good mentor to learn from and bounce work with.
From custom keynotes to scalable in person or online training, we can help your team level up their practical hard and soft skills related to UX and Product Design, AI, as well as storytelling and presentation skills.
Whatever challenge, question or situation you're wondering about, or trying to solve, we've most likely gone through, or worked on something similar. That means we get what you talk about, what you need, and also what you should do, or not do.
Learning should be fun and practical as well as easy to fit in so that you want to come back, and can apply what we work and talk through the very next day. That's our focus.
We tailor everything we do to your specific needs. From the format to what we cover. And we're here to answer questions and offer support before, during, and after.